JD Proulx
It took us 10 years to make this bean
Project: Whole Bean Coffee product launch For the ten year life of the company there were too many challenges to create a whole bean...
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JD Proulx
- 1 min
Four Sigmatic Brand Creative
Project: Brand Creative Work At Four Sigmatic I was responsible for brand strategy and creating a cohesive, unified omni-channel...
JD Proulx
- 2 min
Sounds weird. Works wonders.
Project: Thematic storyline and OOH brand campaign to support an omnichannel marketing campaign My role: Brand strategy, OOH creative...
JD Proulx
- 1 min
Four Sigmatic Package Update
One of my first big projects was making a small but important update to all Four Sigmatic packaging (40 skus). The problem we aimed to...
JD Proulx
- 2 min
Transform your ordinary coffee into something extraordinary
Project: Functional Creamers product launch Our main competitor had a strong hold on the functional creamer category, and we wanted to...
JD Proulx
- 1 min
Bubbies Ice Cream Rebrand & Repositioning
Project: Rebrand, Repositioning & New Packaging Bubbies needed a rebrand. It was clear from surveys, packaging reviews, and brand health...
JD Proulx
- 2 min
Product Launch Case Study: Golden Milk Super Blend
Using market and consumer insights, I helped drive the development and launch of a category leading product, from conception to execution.
JD Proulx
- 1 min
Lazy Bear & True Laurel Photography
I was the in-house photographer for Lazy Bear and sister bar True Laurel. These photos were used in PR, on our website, and on social...
JD Proulx
- 1 min
Sunfood Superfoods Packaging Refresh
Project When I joined Sunfood the packaging for 100+ SKUs was functional, but needed improvement. One of my first large-scale projects...
JD Proulx
- 1 min
A Not-So-Lazy Makeover
Convey the charm, exclusivity, and quality of Lazy Bear through with a newly designed website.
JD Proulx
- 1 min
Lazy Bear Camp Commissary Launch
Project Covid really did a number on the restaurant industry. In order to survive, Lazy Bear needed to pivot, quickly. So as a group we...
JD Proulx
- 1 min
Sunfood E-commerce Facelift
E-commerce is the number one channel in Sunfood's direct to consumer business, but the website was cluttered, clunky, and sorely outdated.
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