top of page
  • JD Proulx

It took us 10 years to make this bean



Project: Whole Bean Coffee product launch


For the ten year life of the company there were too many challenges to create a whole bean coffee with added mushrooms and adaptogens. So for years we told customers, "Sorry, it can't be done." Then, a small miracle. We managed to find a way to coat whole beans with our functional ingredients without using binders or adhesives (a big no-no for the brand). This opened the door to a new segment of coffee buyers. And it allowed us to admit that we were wrong.


My role: Positioning, messaging, creative direction, oversee the launch process for DTC, 3P, & Retail (set timelines and milestones, update Launch Deck, communicate with stakeholders and announce company-wide)


Results:

5-figure units sold DTC

Six-figure DTC revenue

Launched to Amazon, iHerb, Walmart.com, Thrive Market



Photoshoot:



Ad creative:


Email campaign:


Teaser video:


Animation video:


PR press kit postcard:


Whole bean infographic:


Amazon Product Page Assets:


Amazon Brand Store Design:


Comments


Commenting has been turned off.
bottom of page