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  • JD Proulx

Four Sigmatic Social Media & Content



At Four Sigmatic I managed the social media and content teams, and led an update to our strategy. We focused on Instagram and Facebook, and on producing engaging and attention-grabbing content that reflected our consumers needs while giving our brand a voice and personality.


Results:

  • Social engagement increased 30% (2.7 to 3.5) over 6 months

  • Total social growth rate tripled in that same time (Nov - Mar = .57 > .73 > .93 > 1.1 > 1.5)

  • Paid social CTR rates jumped 20% on omnichannel assets

  • Influencer impressions beat goal by +15% (avg 1.2mm/month)















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