Four Sigmatic Brand Creative
Project: Brand Creative Work
At Four Sigmatic I was responsible for brand strategy and creating a cohesive, unified omni-channel experience. As a digital-first company we relied on a fast and furious creative production schedule to support constant product launches, tentpole events, brand campaigns, and content marketing.
My team and I were focused on producing high quality, engaging, and attention-grabbing content that reflected who we are as a brand while pushing us forward.
Below is a sample of content made over the course of one year, and positive results reflected in social media
Social engagement increased 30% (2.7 to 3.5) over 6 months
Total social growth rate tripled in that same time (Nov - Mar = .57 > .73 > .93 > 1.1 > 1.5)
Paid social CTR rates jumped 20% on omnichannel assets
Influencer impressions beat goal by +15% (avg 1.2mm/month)
Amazon Brand Store Pages:
Social Media Videos: