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JD smiling not creepily

Hi, I'm JD
a creative-forward, data-backed
marketing & brand guy.

If you think that's a mouthful, try pronouncing my last name – Proulx.

(it's "prū" by the way... so many useless letters)

A few words about me

When I'm not staring off into the distance for a headshot, I spend my time building brands through creatively-data-backed marketing campaigns.


I believe brands should be built around customer-centric stories. That creativity and empathy are essential to break through the noise. That using data to guide decisions is crucial.

I'm motivated to drive growth by clarifying brand/product positioning, turning it into a compelling story, and winning customers. I'm inspired by mission-driven brands with a clear vision, a willingness to challenge the status-quo, and a desire to change the world.

Where I've been lately

Consultant – Brand Strategist

Aug 2022 - present

Bubbies Ice Cream & Desserts

Analyzing syndicated data (SPINS), shopper panel data (Numerator), and performing market research into the category, consumers, and brand. Delivering actionable and user-friendly insights for strategic decision making.

Director of Brand

April 2021 - May 2022

Four Sigmatic

Developed and managed brand team responsible for positioning, messaging, omni-channel campaigns, product launch, social media, influencer, and content marketing.

  • Led go-to-market strategy for nine product launches. 

  • Campaign drive periods resulted in 30% increase in DTC subscription rate; Facebook ad CTR improved 20%

  • Social media strategy led to +30% engagement rate, 3x growth rate; influencer impressions beating monthly targets by 15%

Creative Manager

October 2020 - April 2021

Bubbies Ice Cream & Desserts

Managed creative direction for brand, seasonal marketing campaigns, website, social media, email, and packaging.

  • Led rebranding process to revitalize packaging and positioning with a new creative direction 

  • Managed email marketing, resulting in +30% improvement in open rate, and +10% improvement in click through rate

Marketing Director

May 2019 - August 2020

Lazy Bear

Led marketing and PR strategy to improve brand experience, and expand global recognition of 2-Michelin restaurant.

  • Named one of SF Chronicle’s “Best Restaurants” in 2019 & 2020

  • Maintained 99% sell-through rate for ticketed dinners, and 100% sell-through for special events

  • Launched “Camp Commissary” take-out experience during COVID, created at-home digital dining/wine tasting experiences. Resulted in +50% daily revenue increase

Marketing Manager

April 2013 - April 2019

Sunfood Superfoods

Built 360 digital marketing strategy to grow brand awareness and DTC revenue. Developed positioning, messaging, and product innovation to drive growth in retail and e-commerce channels. 

  • Total e-commerce revenue grew 40% year over year, and email conversion rate improved 200% 

  • Created go-to-market plans for 40+ products; positioning, messaging, content, and marketing strategy.

Areas of expertise

Brand management

Positioning & messaging

Product marketing

Insights analysis

Integrated campaigns

Creative direction

Team leadership

Project management

A mostly updated portfolio of mostly recent work

photo creamer 2.jpg

Transform your ordinary coffee into something extraordinary

Launching Functional Creamers with positioning, messaging, and creative content.

Holler at me

Want to connect with me? Send me a message and I'll send you one back. It will be magical.

It doesn't even have to be about marketing. Ask me how painfully slow I am at puzzles. Or about that band I was in. Or whatever is on your mind.

Thanks for submitting!

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