JD Proulx
(pronounced "prū" if you were wondering)
Connecting brands to consumers with creative-forward, data-backed marketing.
Topline achievements include:
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Developed and launched 50+ SKUs, adding multiple 7-figure profitable revenues.
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Winning NEXTY award for Best New Food or Beverage (Four Sigmatic).
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Increased monthly DTC revenue up to 150% with creative-led paid media.
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Grew social media audiences by 20k+ by improving organic content strategy.
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Winning NFRA Golden Penguin award for 2023 Top Marketer - Manufacturer.
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Managed budgets up to $1MM while hitting ROI goals to drive profitability.
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Coached junior to mid-level teams in brand, social, content, growth, and design.
Creative, analytical, consumer-obsessed, and results-driven.
Over a decade of progressive responsibility driving profitable revenue and market share for small to mid-sized CPG brands (and one restaurant).
Consistently delivering results through creative marketing, brand positioning, new product innovation, and process implementation.
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Consumer Goods (CPG)
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Brand Strategy
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Market Research
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Integrated Campaigns
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Omnichannel Marketing
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Creative Direction
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Go-to-Market Planning
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Product Innovation
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E-Commerce (DTC & 3P)
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Retail (Brick & Mortar)
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Data & Insights Analysis
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Syndicated Data (SPINS)
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Panel Data (Numerator)
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Creative Problem Solving
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Operational Excellence
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P&L Budget Management
Professional Experience
Marketing Strategist, Bubbies Ice Cream | Aug 2022 - Oct 2023
Director of Brand, Four Sigmatic | Apr 2021 - May 2022
Career break: Newborn daughter; Moved from San Francisco to Tucson
Marketing Director, Lazy Bear (✽ ✽ Michelin) | May 2019 - Aug 2020
Marketing Manager, Sunfood Superfoods | Apr 2014 - May 2019
Graphics Manager, Sunfood Superfoods | Apr 2013 - Apr 2014
Additional Experience:
Branding & Design Manager, Santora Media Group, San Diego, CA
Lead Designer, NuEar (subsidiary of Starkey), San Diego, CA
Graphic Designer, The Legislative Gazette Newspaper, Albany, NY
"JD was instrumental in crafting creative strategies for launching new products and revenue-driving promotions. His expertise in DTC and retail channels and his keen understanding of different market dynamics, needs, and goals were great assets to our teams.
He connected tactical plans to overall business goals that helped us grow as a business and a brand."
– Markus Karjalainen, former supervisor
x-CMO, Four Sigmatic
“JD has a unique combination of both analytical and creative skills, with the ability to think holistically about the business without losing focus on tactical execution. He has a consumer-first mindset, whether diving into shopper data, building a creative campaign, or guiding product innovation. He has a great understanding of consumers, competitors, the category and our own brand, and was able to deliver insights that guided our marketing both strategically and creatively. Not to mention he’s easy and fun to work with.”
– Katie Cline, former supervisor
VP Marketing, Bubbies Ice Cream
"JD is a compassionate leader who truly cares about his team and helping them to grow and develop both creatively and as people. He really pushed the brand team at Four Sigmatic to think more creatively at problems to solve, push the social media and influencer strategies, write better briefs, and think audience-first always.
He did not live in the same state as any of his team, but it still felt like we all had a strong personal connection. Additionally, he is a great role model in balancing both work and life. Highly recommend working with (or for!) JD!"
– Elizabeth Jarrard, former direct report
x-Brand Manager, Four Sigmatic